Experia

Urban regeneration in the former EXPO 2015 area

EXPERIA is the proposal developed by Gruppo Vitali to respond to Arexpo's call for proposals for the conception, development and management of an “urban regeneration” project for the Former Expo 2015 Area. The proposal was developed using an international design team.

The concept was developed by the international Studio Hok, while Progetto CMR by Arch. Massimo Roj translated the guidelines into the overall master plan. The EXPERIA project aims to experiment with the city of the future, to imagine an urban perspective in which “smart” components shape the face of the city. EXPERIA is proposed as one of the possible future identities of Milan and its metropolitan area, with research and innovation, environmental sustainability and internationality on the horizon. EXPERIA, moreover, has been conceived as an open place, a cultural center thanks to its theaters and arenas, a functional city adequate to the well-being of those who will work there, live there or simply decide to spend time there.